How do I get the most out of my Google Adwords campaigns?

Show your ads more often - Your daily budget determines how often your ad is shown for your keywords.

Improve your ad's position.- Your ad's position is determined by two factors: maximum cost-per-click and your ad's actual clickthrough rate.

Optimize your content and keyword targeting. - Target your audience. Create compelling ads. Link to relevant content.

General, or broad, keywords will generate many impressions with few results.